Quick answer: to choose the right gift for your dog, think about their size, how they play and what they actually use every day. Up to €15: tough toys and treats. €15 to €30: a winter coat, a blanket or a new harness. Over €30: a bed, a carrier or a monthly surprise box.
Christmas is gift season for the dogs in the family too. Industry data backs this up: according to an analysis of online purchases published in Revista Aral, sales of dog clothing in Spain almost doubled between April and August 2026 compared with the previous year, and rope toys were the fastest-growing category. Here are ideas sorted by budget.
How to choose the gift in 3 steps
1. Size and age
A toy that is too small can be swallowed, and one that is too big will not be comfortable. Always check the recommended size on the product page. For puppies and senior dogs, choose softer materials.
2. How they play
Do they chew hard, chase, tug or prefer sniffing? A heavy chewer needs tough toys; a curious dog will love sniffing toys or toys you can fill with treats.
3. Safety
Avoid small parts that could come loose. Supervise the first play sessions and remove the toy once it is broken.
Gifts up to €15
Rope or rubber toys, tough balls, sniffing toys and dog treats. These are everyday gifts that almost always hit the mark. Browse our dog toys and dog treats, and stick to the daily amount shown on each pack.
Maze treat-dispensing ball with vanilla scentView product
Classic Pimple rubber ballView product
Frigera chicken donut for dogsView product
Gifts from €15 to €30
A dog coat or raincoat for winter walks, especially for small, short-haired or older dogs. Or a blanket for the sofa or a new, well-fitted harness. Take a look at our dog coats and boots and dog collars and harnesses. If you choose a harness, follow our step-by-step guide to measuring the size.
Gifts over €30
A new bed for better rest, a carrier or backpack if you are travelling over the holidays, or the ZONLIDOOG Box, a monthly box of products for your pet that you can give as a single month or as a subscription. Explore our dog beds and blankets and pet carriers and backpacks.
Checklist before you buy
Frequently asked questions
Is it a good idea to give a dog as a Christmas present?
A dog should never be a surprise gift: it is a decision for the whole family that lasts many years. If you are thinking about it, read our guide to responsible adoption.
Can I give them Christmas food as a treat?
Better not. Many festive foods are dangerous for dogs. Use treats made for dogs and check our list of Christmas foods that are dangerous for pets.
Does my dog need a winter coat?
It depends on their size, coat, age and the climate where you live. Small, short-haired or older dogs usually appreciate one most on cold or rainy days.